White label is the system that allows a reseller to sell products of a manufacturer under his own brand name. The services and products acquire the brand name of the reseller. When a provider produces a service or product, they allow a company to resell it under the brand name of that company. Providers thus get access to a large distribution network through the help of white label top managed service providers. The consumers, however, are not aware of the fact that the service or product that they have been using comes from a white label provider.
White Label Vs. Outsourcing
It is truly a matter of confusion. A layman finds it difficult to understand the difference between white label and outsourcing services. Outsourcing means that you are paying another company to do something specific for your business. You can outsource a service once or can even do it multiple times. But it is not necessary that an outsourced service necessarily comes under the category of white labeling.
Types of White Label Services
White label top managed service providers offer the following types of services:
- B2B white label : This refers to the services and products that a white label provider offers to a reseller who sells them to their clients. These clients or end users are companies in themselves. Thus, it is a business to business white label solution.
- White label SaaS : This means the provider is offering re-brandable software on a subscription basis. There is no need to download. Online hosting takes place. This system has disrupted the conventional software delivery method.
- B2C white label : When white label top managed service providers offer white label solutions to resellers, and they, in turn, sell the products under their brand name to end-users. These clients are consumers or individuals.
Many companies, as well as individuals, have understood the value and the benefits of white labeling. Hence with time, it is gaining popularity, especially among the corporate world.
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